
Evernote → Apple Notes
Evernote Refugees: Where to Migrate Your Notes on Mac in 2026
Evernote's pricing and free-tier changes are driving long-time Mac users to switch. This guide compares four top destinations — Apple Notes, Bear, Obsidian, and Notion — with step-by-step ENEX migration instructions, honest data-loss warnings, and a decision framework to help you choose the right app for your workflow.
⚠ Data loss risk: Medium — some formatting or attachments may not transfer.
Steps last verified: 2026-06-15
By Editorial Team
- Evernote
- Apple Notes
- Bear
- Obsidian
- Notion
- migration
- Mac
- data-portability
- pricing-change

Why Evernote Users Are Leaving in 2026
For over a decade, Evernote was the default note-taking app for millions of Mac users. But the relationship has soured. The primary trigger is pricing: Evernote Personal now costs $14.99 per month, or $179.88 per year, making it the most expensive mainstream note-taking app on the market. For users who don't need the full feature set, that's a hard pill to swallow.
The free tier, once a generous entry point, was slashed in December 2024 to just 50 notes and a single notebook. That change alone forced thousands of legacy free users — people who had accumulated years of clipped articles, meeting notes, and personal journals — to either pay up or leave. Many chose to leave.
Performance complaints have also mounted. Evernote's Mac app is built on Electron, and users report that it feels heavier and slower than native alternatives like Apple Notes or Bear. When you combine a high subscription cost, a restrictive free tier, and a sluggish app, the case for switching becomes compelling.
The Four Best Destinations for Evernote Refugees on Mac
Not all note-taking apps are created equal, and the best destination for you depends on what you value most. Below is a quick profile of each contender to help you self-identify before we dive into the migration steps.
| App | Best For | Pricing | Key Strength |
|---|---|---|---|
| Apple Notes | Users who want a free, native Mac experience with strong web clipping and OCR | Free | Zero cost, deep macOS integration, excellent OCR for images and PDFs |
| Bear | Writers and Markdown enthusiasts who want beautiful, portable notes | Bear Pro: $29.99/yr | Native Mac app, native ENEX import, clean Markdown export |
| Obsidian | Power users and PKM builders who want local-first Markdown with plugins | Free core; Optional Sync: $96/yr | Local Markdown files, plugin ecosystem, full data ownership |
| Notion | Team collaborators and structured workspace builders | Plus: $120/yr | Databases, wikis, project management, team collaboration |
How to Export Your Notes from Evernote (ENEX)
Before you can move your notes anywhere, you need to get them out of Evernote. The standard export format is ENEX, an XML-based archive that bundles note content, attachments, tags, and metadata into a single file. Here's how to do it on Mac.
- Open Evernote on your Mac and select the notebook you want to export.
- Go to File > Export Notes.
- Choose ENEX format. You can include tags and attachments — keep both checked.
- Save the file to a folder you can find later.
- Repeat for each notebook.
Once you have your ENEX files, you're ready to import them into your new app. The process varies by destination, so follow the section that matches your choice.
Migrating to Apple Notes: The Native ENEX Import
Apple Notes is the simplest migration path for Evernote refugees who want a free, native Mac experience. It natively imports ENEX files, which means you don't need any third-party tools.
- Open Apple Notes on your Mac.
- Go to File > Import to Notes.
- Select your ENEX file and click Import.
- Apple Notes will create a new folder for each notebook, preserving your folder structure.
This method preserves note content, attachments, and basic formatting. However, there are some important losses to be aware of.
Migrating to Bear: Seamless ENEX Import for Markdown Lovers
Bear is one of the few apps that supports native ENEX import, making it a standout choice for Evernote refugees who value a beautiful writing experience and Markdown portability.
- Open Bear on your Mac.
- Go to File > Import > Evernote.
- Select your ENEX file and confirm the import.
- Bear converts your notes to its native Markdown format and preserves tags.
Bear's tag conversion is particularly good — Evernote's notebook-level tags become Bear's nested tags (e.g., #work/project). This makes organization feel familiar. The Markdown-native format also means your notes are highly portable: you can export them as plain Markdown, PDF, HTML, or DOCX at any time.
Migrating to Obsidian: ENEX to Markdown with the Importer Plugin
Obsidian is the go-to choice for power users who want local-first Markdown files and a plugin ecosystem. The official Importer plugin handles ENEX conversion, turning your notes into Markdown with YAML frontmatter for tags.
- Open Obsidian and create or open a vault.
- Go to Settings > Community Plugins and install the Importer plugin.
- Enable the plugin and click Import in the left sidebar.
- Select Evernote as the source format and choose your ENEX file.
- The plugin will convert notes to Markdown and create folders for each notebook.
For advanced users, the Pandoc route offers more control. You can convert ENEX to Markdown via the command line, which gives you finer control over formatting and metadata.
pandoc -f enex -t markdown --wrap=none "YourNotebook.enex" -o "YourNotebook.md"Migrating to Notion: ENEX to HTML/Markdown via Third-Party Tools
Notion does not natively import ENEX files. This makes it the most complex migration path for Evernote refugees. You'll need to convert your ENEX files to a format Notion can accept — typically HTML or Markdown — using third-party tools.
- Export your notes from Evernote as ENEX files (see the export section above).
- Use a conversion tool like Evernote2Notion or Yarle to convert ENEX to HTML or Markdown.
- Import the converted files into Notion using File > Import.
- Manually reorganize notes into databases and pages as needed.
This path has the highest data-loss risk. Formatting, attachments, and tag structures may not survive the double conversion. If you have a large archive, expect to spend significant time cleaning up and reorganizing.
What Gets Lost in Translation: Data-Loss Risks by Destination
No migration is perfect. Understanding what you'll lose before you start is the best way to avoid surprises. Here's a breakdown of what each destination preserves and what it leaves behind.
| Data Type | Apple Notes | Bear | Obsidian | Notion |
|---|---|---|---|---|
| Note text & formatting | Preserved | Preserved | Preserved | Partially preserved |
| Attachments (images, PDFs) | Preserved | Preserved | Preserved | Partially preserved |
| Tags | Lost | Preserved (nested) | Preserved (YAML) | Partially preserved |
| Notebook structure | Preserved (folders) | Lost (tags only) | Preserved (folders) | Partially preserved |
| OCR indexes | Lost | Lost | Lost | Lost |
| Audio notes | Lost | Lost | Lost | Lost |
| Handwriting | Lost | Lost | Lost | Lost |
| In-note tables | Preserved | Preserved | Partially preserved | Partially preserved |
Cost Comparison: Evernote vs. the Alternatives
For many refugees, the decision comes down to cost. Here's how the annual pricing stacks up.
| App | Annual Cost | Free Tier Available |
|---|---|---|
| Evernote Personal | $179.88/yr | 50 notes, 1 notebook |
| Apple Notes | $0 | Full features |
| Bear Pro | $29.99/yr | Limited free version |
| Obsidian (core) | $0 | Full features (local) |
| Obsidian Sync | $96/yr (optional) | N/A |
| Notion Plus | $120/yr | Limited free version |
The savings are dramatic. Switching from Evernote Personal to Apple Notes saves you $179.88 per year. Even Bear Pro, at $29.99 per year, is an 83% reduction. For users who don't need cloud sync, Obsidian's free core is a compelling option.
Which App Should You Choose? A Decision Framework
If you're still unsure, use this simple framework to match your priorities to the right app.

| Your Priority | Best Choice | Why |
|---|---|---|
| Zero cost, native Mac experience, web clipping & OCR | Apple Notes | Free, deep macOS integration, native ENEX import, excellent OCR for new content |
| Beautiful writing, Markdown portability, seamless migration | Bear | Native ENEX import, clean Markdown export, excellent tag conversion, low annual cost |
| Local-first, plugin ecosystem, full data ownership | Obsidian | Free core, local Markdown files, powerful plugins, optional sync |
| Structured workspaces, databases, team collaboration | Notion | Databases, wikis, project management, but highest migration complexity |
Evernote's pricing and free-tier changes have made it the number one source of note-app refugees in 2026. But the good news is that there are excellent alternatives, each with its own strengths. Whether you choose Apple Notes for its simplicity and zero cost, Bear for its beautiful Markdown experience, Obsidian for its local-first power, or Notion for its structured workspaces, the migration is doable — as long as you go in with clear expectations about what will and won't survive the move.
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